Top 5 Fashion Games on iOS in the UK, Q1 2023

During the first quarter of 2023, the top 5 fashion games on iOS in the United Kingdom saw varied performance trends in terms of weekly downloads, revenue, and active users. The data, provided by Sensor Tower, offers an insightful look into the market dynamics for these popular apps.

Project Makeover from Magic Tavern, Inc. maintained a strong presence with its weekly revenue fluctuating between $72K and $88K. The game saw a notable increase in weekly downloads toward the end of March, peaking at around 20K. However, its weekly active users experienced a decline from 123K to approximately 105K.

Covet Fashion: Dress Up Game by Crowdstar LLC had a more modest performance. Weekly revenue varied between $8.7K and $18K, with a significant spike to $31K in mid-February. Downloads were relatively low, generally staying under 2K per week. Active users hovered around 10K to 12K throughout the quarter.

RuPaul's Drag Race Superstar from Eastside Games showed consistent weekly revenue, mostly ranging from $3.3K to $5.6K. The game experienced a surge in downloads in mid-February, briefly reaching around 1.5K, before stabilizing. Active users remained relatively stable, fluctuating between 6K and 8.8K.

Merge Studio: Fashion Makeover by Paxie Games saw its weekly revenue generally stay between $3.7K and $4.8K. Weekly downloads peaked at over 18K at the start of January but gradually decreased to around 6.5K by the end of March. The game’s active user base grew steadily, reaching over 56K by mid-March.

Lastly, SUITSME: Dress Up Fashion Game from ZIRAFIT LIMITED experienced a decline in performance over the quarter. Weekly revenue dropped from $4.1K to around $2.5K, while downloads fell from nearly 2.4K to under 500 by the end of March. Active users decreased from approximately 8K to 5.5K.

For more detailed insights and data on these top fashion games, visit Sensor Tower.